This really is a cool idea of integrated media usage, thanks to http://twitter.com/Luetschen
I really like sailing and the actual americas cup shows the possiblities what will be possible when all participants grant themself a minimum of rules. Although this race doesn’t have to do anything with classical nostalgic sailing anymore (not this year) it really brigs out great ideas and capabilities to build something new and fast, really fast. Those boats will hit physics this year and we will see if the one with the highest risk (see the Wing of the Oracle) will really make the race.
After being out of that Classic agency i really have only very little interest of what’s going on inside those „Classic Creative Fortresses“.
Digital Business is becoming even more interesting and i think the future will show if the old players understand their role in the changed media environment and does this environment even need those partners anymore?
Facebook Marketing Goes to the Super Bowl
Facebook setzt weltweiten Siegeszug fort
This is a great example of how deep businesses and even a country stuck to old rules and not able to cope with new (not that really new) ideas.
It’s quite clear that times changed a lot with new technology. Historic processes and habbits not in business as in private life are identical to what they used to be. Therefore this really is a great example where new ways of old processes come real.
Digital development of the polyphony game developers and Citroen where integrated in the construction of this 1.8 Million $$ piece of speed.
It’s all about saving in those days. Saving money, saving energy, saving fuel, saving ressource.