Working in agencies for now more than 10 years let’s you hear some real bullshit. By all parts.

The accounts donnot understand what the idea is about and what technology is needed to bring that idea to life!

Creatives have a great idea but donnot accept any changes need to make a static idea to an interactive tool.

Here i found some good hints, not new but interesting to remind oneself, that helps each part of the game to gain competency:

Read and Listen.

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