A lot of companies think they sould integrate their clients with web2.0 applications on their website. So they are creative and communicate via guestbooks, blogs and other nice things where the clients bring in their good voice to praise the companyies and their products. Please tell us what you think, as long as it is positive and needful for commercial usage.
Web 2.0 goes more beyond tis point. It’s not about voting for some nice girl becoming the next topmodel, or the emplyee of the week. It’s not about opening a blog to the world in the hope everybody loves my company. It’s about giving Users interactive-solutions that are useful and collecting the company data to optimize their products. It’s a closed loop, and this is all about it.
Some TV-Stations think to build up communities might boost their netwrk value, because a lot of kids and wannabe models bring in their personal lifes. Building up Sedcards and voting for other’s pictures and videos. Good start but what’s up then? How these profiles work together with the other profiles already collected in the company? what are the objectives? what is the follow up?
WHAT TO DO?
To make it simple the most answers are like:
1) "What’s up then?"
2) "They will be merged in some way, no idea but we merge…"
3) Boost the revenue…because every user generates 10 pageviews and this is what we are selling…"
4) "we send out a personalized newsletter…"
These are just 4 points but I think the situation is clear. There is so much more to find out about your clients and serve them with real valued services than you think in the first moment.
Exchange open ideas before you start with a community, a blog or something else sexy interactive. Integrate the different units in your company to get their point of view.
Define clear understandable and measureable objectives.
Make a cleat Timeline also keep in mind that the technology wouldn’s start with all ideas from the beginning. Expand the solution one after the other.
Collect the ideas and discuss them openly with a service/technology supplier.
You as a marketing professional know best about the cutomer/product situation
You the engineer know best about product performance and highlight features of the products
You as the Solution-Provider know the way of realizing ideas within the state of the art technology!
You the client knows best how you really use the products…some are buying toothbrushes just to clean their bike’s spokes…
THE END?THE BEGINNING!
Be open to new ideas, to new ways and bring it together in a definitory roadmap!
A roadmap pins down the main objectives for the whole project. The milestones for the different production stages.
Make one step after the other and never stop thinking!